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- 英語作文my favorite brand 重重有賞啊
- 求一篇1000字左右的英語作文 內(nèi)容是,自己創(chuàng)建一個品牌,并把它推向國際市場的有關內(nèi)容
- 英語作文為藍月亮餐廳寫一則廣告介紹它的特色菜
- 英語作文,根據(jù)以下信息為新世紀餃子店(New Century Dumpling House)設計一份介紹產(chǎn)品廣告,等在報紙上
餐飲品牌設計英語作文初一(餐飲品牌設計英語作文初一上冊)
大家好!今天讓創(chuàng)意嶺的小編來大家介紹下關于餐飲品牌設計英語作文初一的問題,以下是小編對此問題的歸納整理,讓我們一起來看看吧。
開始之前先推薦一個非常厲害的Ai人工智能工具,一鍵生成原創(chuàng)文章、方案、文案、工作計劃、工作報告、論文、代碼、作文、做題和對話答疑等等,官網(wǎng):https://ai.de1919.com
創(chuàng)意嶺專注餐飲品牌設計、策劃,為各大餐飲品牌提供一站式服務,服務客戶遍布全國,咨詢相關業(yè)務請撥打電話:175-8598-2043,或添加微信:1454722008
本文目錄:
英語作文my favorite brand 重重有賞啊
my favorite brandMy favorite brand is Apple, Inc. I love this brand many years. Apple, Inc has a lot of produces. Such as MAC, IPOD, IPHONE, IPAD and so on. Today I will talk about MAC. Why I love a MAC. Fist a MAC is as good as it looks. It’s made from strong, beautiful materials like aluminum and glass. It comes with the latest technology — powerful processors, advanced graphics, and fast memory. And it has features you won’t find on a PC. So from the outside in, a Mac is designed to be a better computer. Second it’s designed to be a better computer. Third a MAC comes with software you’ll love to use. It’s great at the everyday things. Do everyday things right out of the box. Chat with multiplicity. It makes managing and editing your photos as easy as taking them. It helps you go from rookie to rock star. Learn to play. Turn your Mac into a musical instrument. I think it is very exciting. 意思:
我最喜歡的 品牌 是 蘋果, 公司 我 愛 這 品牌 許多 年。 蘋果, 公司 已 一 很多 產(chǎn)生。 這樣的 作為 MAC, iPod,iPhone和ipad , 所以 上。今天我將談論 約 MAC。 為什么 我 愛 一 MAC。 拳頭 一 MAC 是 作為 好 作為 它 看起來。 是 使 從 強, 美麗的 材料 像 鋁 和 玻璃這是 。 與 的 新 技術 - 強大的 處理器, 先進 圖形, 和 快速 記憶。 和 它 已 特征 你 不會 找到 對 一 PC 所以 從 的 在外面, 一 MAC 是 設計 到 是 一 更好的 計算機。 二 是 設計 到 是 一 更好的 計算機。 第三 一 MAC 來 與 軟件 你會 愛 到 使用。 是 偉大在 的 日常 的東西。 做 日常 東西 右 出來的 的 箱。 聊天 與 多樣性。 它 使 管理 和 編輯 你 照片 作為 容易 作為 以 他們。 它 幫助 你 去 從 新秀 到 巖 明星。 學習 到 活動。 轉 你 MAC 為 一 音樂 研究所我想它。 它 是 非常 興奮。追問
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求一篇1000字左右的英語作文 內(nèi)容是,自己創(chuàng)建一個品牌,并把它推向國際市場的有關內(nèi)容
Currently the brand competitiveness is strong, how should we establish unified brand planning and development thoughts?1. Create brand first do products
Good product is brand survival of the company. For small and medium-sized companies, the brand construction foothold is first product, no good product, no brand category. High-quality products is to establish customer loyalty is the most critical factor. Consumer spending is products and non-enterprise name. Even the global top 500 enterprises, but also by the excellent products and service kn goods.
To make products, in addition to guarantee the quality of the products, but also needs to be in the marketing of various links throughout the product promotion. Including the product name, concept, packaging, services and market of exhibition, marketing mode of unity. Product image of ascension is the foundation of ascension of enterprise image, apart from product to undertake corporate image of the mold, etc and no laying a foundation for the building is built, it is to cannot take the enterprise market building built.
Look at the domestic successful brand - lenovo, haier, China mobile, etc, which is not to do first talk about brand products. Only by consumer product approval, can let consumer spending. Before entering the brand phase, consumers consider so is not only the quality of products, include brand personality, brand value, such as brand temperament, consumers will put perceptual element own personality and be fond of and brand to link, if brand language or behavior and consumer achieved resonance, can from numerous similar products ZhongTiao emerge.
2. Find the good brand positioning
Brand orientation, is the enterprise establish brand the premise and foundation. Without the proper positioning can only make the brand molding simulation ambiguity, or even self-contradictory, more walk more partial. So, for the small and medium-sized enterprises, it must create brands in for their brand clearly positioning. At the mention of brand name, can let consumer associations to the brand image. Brand positioning must and the product's personality concepts combined, so that it can let consumer is distinguished from other brands.
When we see some brand and product, immediately to the brand to produce all sorts of lenovo, including its business scope, the enterprise slogan, product type, color product and so on, which is very important is this brand personality. This step if imprecise, will throw off the tables are a thousand miles. Such as mentioned Coca-Cola will associate to red and enthusiasm is bold and unrestrained, mentioned marlboro will associate a cowboy and free big-hearted. Red canned beverage WangLaoJi in obscurity is running after seven years, because to re-run brand positioning, pinpoint the "prevent heat to appeal to the point and fore, rapid racked red.
3. Create a core competitiveness
Enterprise core competitive ability is the most powerful enterprise's growth, the main driving force, is support enterprise long-term competitiveness of the basic ability, also make the enterprise with unique features and for the enterprise competitive advantage of strategic ability and push fast development of enterprises. Looking at the world top 500 enterprises, almost without not technical ability, innovation ability and strategy decision-making ability, enterprise culture, brand image, customer service and so on with unique expertise, such as IBM's service capability, 3M corporation product innovation ability, Toyota, the refinement capacity of McDonald's standardization ability, Mercedes, mechanical design ability, haier's market innovation ability, Microsoft product development capabilities.
No core competitiveness, the brand has lack of soul, very easy for similar rivals transcendence. Only in the core competitiveness of the support, the brand can attain longevity.
4. Shape brand image
Among the small businesses have more outstanding brand image, product of the enterprise more and more popular, but following is similar product homogeneity competition. Similar products increasingly populated market, competition also adopted the same market promotion strategy, brand sales big as formerly, even if not through price war or a crescendo shopping, the market share will rapidly reduces, the crisis together can appear even "shock" status. So, to create a attract potential customer's brand image is the key to winning, the enterprise must develop long-term brand strategy, build the enterprise strong brand image.
Each of consumer psychology and ability is different, their opinions to the brand is difference. Enterprise must be deciding in consumer memory left brand unique impression, such as enthusiastic, youth, fashionable, quality and riches and honour, etc, thus let the consumer in mind produce this brand evaluation. Mercedes is noble luxurious, BMW is honourable symbol of personality of expression, in the United States, with up to seventy percent of teenagers dream is to possess a pair of Nike shoes, they are to wear Nike shoes and honored, Nike "unnatural" advertising for its shape "sporting vanguard" image, is deeply rooted in adolescents' heart, make Nike become their favorite.
Place, brand image should be according to the market demand and consumer psychology, the breakthrough thinking, from a new Angle, certain specific situations exhumate the new value, with good product quality image impress consumers
It is key to bring brand into the market.
1 market research and analysis
Any one item, if can't meet the needs of the consumers, and if no different from other opponents characteristics, if not own strength to support, if not call loud selling point, appeal point and benefits, hard to find in the market gun fired! Therefore, a product needs has above characteristic, must carry out early market investigation and analysis. Only investigation, only then can accurately grasp the demand of the consumers avoid rivals barriers and establish their own competitive advantage to the strong selling points, interests point to satisfy consumers'. That is: only in market research, on the basis of that we may in an appropriate manner suitable products for the right price sell to the right people.
2 for new product promotion strategy
A) new product develop
In intelligent household new products listed in operating found, domestic enterprises is emphasized the speed of introducing new products, and has been belicving in speed zhisheng theory. But in fact, the speed with new product must be quality, performance stability is closely related to such factors as, emphasizing speed for blindly enterprise promoting new products successfully listed is not always favorable. Instead, we think, new product before listing according to consumer form necessary consumers to cultivate accumulation fast promoting new products growth, reduce the new product promotion failure has more realistic significance. Consumer cultivation is a very delicate planning, delicate in consumers' potential energy degrees of master. Most of the consumer market is the enterprise masterminded the result, also may be due to significant social events naturally formed, the enterprise needs to develop a pair of keen eyes. If consumers foster temperature less than may boil rawish meal, temperature over a certain limits and may become paste rice, so the quality requirements for the operator is higher.
B) target market decision
Target market (targeting) decision-making, requests the enterprise according to certain conditions and method for each segment market assessed, and determine their into the limits and emphasis, also is to find enterprise future "climatically almost". On the market segmentation, the company of each segment market, we evaluated to determine the scope and key, enter namely find enterprise future "climatically almost". For intelligent household product, customer mainly divided into the business clients and the home user to two categories, market potential estimation, business customers and home users than about 8:2. Based on the potential market and business customers buying decisions cycle (6 ~ 18 months) a long wait for a reason, intelligent household enterprise selling point shall first on business users, and then put on home users. In selecting target markets, the general new products to enter the market in the first year, marketing resources are limited, the enterprise can choose only the most opportunity to city and nearby city to enter the market.
C) market orientation strategy
Market positioning is the enterprise for themselves and their products in the market to establish certain characteristics, shaping predetermined image.
目前品牌的競爭力強,我們應該怎樣建立統(tǒng)一的品牌規(guī)劃和發(fā)展思路嗎?
1 創(chuàng)品牌首先做的產(chǎn)品
良好的產(chǎn)品品牌生存的公司。中小型公司、品牌建設立足第一產(chǎn)品,沒有好的產(chǎn)品,沒有品牌的范疇。高品質的產(chǎn)品是建立顧客忠誠度是最關鍵的因素。消費性開支是產(chǎn)品和非企業(yè)的名字。甚至是世界500強企業(yè),也是以其優(yōu)良的產(chǎn)品及服務名揚天下。
使產(chǎn)品,除保證產(chǎn)品的質量,但也需要在營銷中各個環(huán)節(jié)在產(chǎn)品推廣。包括產(chǎn)品的名稱、概念、包裝、服務和市場營銷方式展覽,團結。產(chǎn)品形象的提升是提升的基石企業(yè)形象、除了產(chǎn)品進行企業(yè)形象的塑造,奠定了基礎等,并沒有為建筑建成,它是無法以企業(yè)銷售大廈建造。
看國內(nèi)成功的品牌——聯(lián)想、海爾、中國移動等,并不是做的第一件事談品牌產(chǎn)品。只有消費者產(chǎn)品批準,可以讓消費者消費。在進入品牌階段,消費者認為所以不僅是產(chǎn)品的質量,包括品牌個性,品牌價值的品牌氣質,消費者將會把感性元素的個性和喜好和品牌聯(lián)絡,如果品牌語言或行為和消費者達到共振,可以從眾多的同類產(chǎn)品ZhongTiao出現(xiàn)。
2 找到良好的品牌定位
品牌定位,是企業(yè)建立起品牌的前提和基礎。沒有適當?shù)亩ㄎ?只能使品牌塑造仿真歧義、甚至自相矛盾,越走越片面的。因此,對于中小企業(yè)品牌,必須建立明確定位為他們的品牌。一提到的品牌,可以讓消費者協(xié)會品牌形象。品牌定位必須和產(chǎn)品的個性理念相結合,以便它能讓消費者有別于其他品牌。
當我們看到一些品牌和產(chǎn)品立即向品牌產(chǎn)生各種聯(lián)想,包括它的經(jīng)營范圍、企業(yè)宗旨,產(chǎn)品類型、顏色等產(chǎn)品,這是非常重要的是該品牌的個性。這一步,如果不確切的,會散發(fā)出的桌是一個千萬里。如提到,可口可樂將聯(lián)想到紅色和熱情奔放,提到人萬寶路牛仔和自由的灑脫。紅色的罐裝飲料WangLaoJi隱居在追趕七年,因為重新進行品牌定位,找出“防熱呼吁點和脫穎而出,快速折磨紅色。
3 創(chuàng)建一個核心競爭力
企業(yè)核心競爭力是最強大的企業(yè)成長、主要推動力,是支撐企業(yè)長期競爭力的基本能力,也使企業(yè)的特點和企業(yè)競爭優(yōu)勢的戰(zhàn)略能力,推動企業(yè)快速發(fā)展??词澜?00強企業(yè)之一,幾乎沒有不技術能力、創(chuàng)新能力、戰(zhàn)略決策能力、企業(yè)文化、品牌形象、客戶服務等的獨特的專門知識,如IBM的服務能力,3M公司的產(chǎn)品創(chuàng)新能力、豐田、提煉能力標準化麥當勞的能力,曼莉瓊絲,機械設計能力,海爾的市場創(chuàng)新能力,微軟的產(chǎn)品開發(fā)能力。
沒有核心競爭力,品牌缺乏的靈魂,很容易地相似的競爭對手的超越。只有在核心競爭力的支持,品牌可以獲得長壽。
4。塑造品牌形象
在小型企業(yè)有更多的優(yōu)秀品牌形象、產(chǎn)品的企業(yè)越來越大眾化,但隨之而來的就是類似的產(chǎn)品同質化競爭。類似產(chǎn)品日益充斥市場,競爭也采取了同樣的市場推廣策略、品牌銷售大不如從前了,就算沒有通過市場戰(zhàn)爭或增加購物、市場份額就會迅速降低,這場危機在一起可以甚至出現(xiàn)“震驚”狀態(tài)。因此,創(chuàng)造一個吸引潛在顧客的品牌形象是致勝的關鍵,企業(yè)必須制定長遠的品牌戰(zhàn)略,塑造企業(yè)強大的品牌形象。
每個消費心理與能力是不一樣的,他們的意見對品牌也會不同。企業(yè)必須決定和消費者心目中品牌獨特的印象,這樣了熱情、年輕、時尚、質量、富貴等,從而讓消費者在心里產(chǎn)生這種品牌價值評估。奔馳是高貴的豪華,寶馬是尊貴人格象征符號表達,在美國,有70%的青少年的夢想是擁有一雙耐克鞋,他們要穿耐克鞋和榮耀,耐克“不自然”的“體育形狀廣告的先鋒戰(zhàn)士”形象,都是深深扎根于青少年的心,使耐克成為他們最喜歡的。
地方,品牌形象,應按市場需求和消費心理,突破思考,從一個新的角度,某些具體情況發(fā)掘產(chǎn)品的新值,以優(yōu)良的產(chǎn)品質量形象打動消費者
如何將品牌推向市場是關鍵。
1 市場研究和分析
任何一項產(chǎn)品,如果不能滿足消費者的需求,如果沒有不同于其他對手特點,如果不是自己的力量支持,假如不叫大賣點、情趣點和利益,在市場上很難找到一炮打響!因此,產(chǎn)品需要具有以上特點,必須實施前期的市場調(diào)查和分析。只有調(diào)查,只有這樣才能準確地把握消費者的需求避免競爭對手障礙,建立自己的競爭優(yōu)勢,以強烈的賣點,利益點來滿足消費者。那就是:只有在市場調(diào)查,在此基礎上我們可以以適當方式合適的產(chǎn)品,為正確的價格賣給了正確的一批人。
為新產(chǎn)品推廣的策略
A)新產(chǎn)品開發(fā)
在智能家居新產(chǎn)品上市操作發(fā)現(xiàn),國內(nèi)企業(yè)強調(diào)推出新產(chǎn)品時的速度,并一直信奉速度智勝理論。但事實上,速度必須以新產(chǎn)品質量、性能穩(wěn)定等因素密切相關,強調(diào)盲目速度成功上市企業(yè)推銷新產(chǎn)品并不總是有利。相反,我們認為,新產(chǎn)品上市前根據(jù)消費者形式培養(yǎng)積累必要的消費者推銷新產(chǎn)品快速增長,減少失敗新產(chǎn)品推廣具有更為現(xiàn)實的意義。消費者培育無疑是一項非常微妙的規(guī)劃、精致的消費者自身的潛能理學碩士學位。大部分的消費市場是企業(yè)策劃的效果,也可能是由于自然形成的,具有明顯的社會活動,企業(yè)需要發(fā)展一雙敏銳的眼睛。如果消費者培養(yǎng)溫度低于可以煮夾生飯,溫度超過一定范圍和可能成為粘貼水稻,所以質量要求經(jīng)營者較高。
B)的目標市場決定
目標市場(對準)決策,要求企業(yè)按一定的條件和方法為每個細分市場進行評估,并確定其進入范圍和重點,也是對發(fā)現(xiàn)企業(yè)未來“用武之地”。在市場細分,公司的每一個細分市場,我們評價,以確定的范圍和關鍵,也就是進入發(fā)現(xiàn)企業(yè)未來“用武之地”。為智能家居產(chǎn)品、客戶主要可分為業(yè)務客戶和家庭用戶兩大類,市場潛力的估計,商業(yè)客戶及家庭用戶超過八2。基于潛在市場和商業(yè)客戶購買決定循環(huán)(6 ~ 18個月很長一段等原因,智能家居企業(yè)賣點應先業(yè)務用戶,然后穿上家庭用戶。在選擇目標市場、廣大新產(chǎn)品進入市場的第一年,營銷資源是有限的,企業(yè)只能選擇最有機會城市和城市附近進入該市場。
C)市場定位策略
市場定位是企業(yè)為他們和他們的產(chǎn)品在市場上樹立一定的特點,塑造預定的形象
英語作文為藍月亮餐廳寫一則廣告介紹它的特色菜
Our restaurant——Blue Moon Restaurant, is famous for our Philippe beef which is our chef’s specialty. With green vegetable, white spaghettis and yellow corns, it is garnished with oursecret sauce. It is juicy and tasty. Additionally, it is rich in nutrition. Come here without hesitation. You can rest assure that the cuisine here is once in a blue moon!我們的餐廳——藍月亮餐廳,因我們的特色菜菲利普牛排而著名。菲利普牛排上有我們的秘方醬汁,旁邊還佐以綠色蔬菜、白色意面和黃色玉米。它又多汁又美味。而且它包含營養(yǎng)。不要猶豫,趕緊來吧。你可以放心,我們這兒的餐飲絕對是千載難逢地好吃。(最后once in a blue moon是一句俚語,意思是千載難逢,也呼應餐館的名字。)
英語作文,根據(jù)以下信息為新世紀餃子店(New Century Dumpling House)設計一份介紹產(chǎn)品廣告,等在報紙上
為你準備了這幾篇,希望能夠幫助到你。:-D① New Century Dumpling House
Have a look at the New Century Dumpling House. The dumplings are very big and very delicious. Well, now we have two great specials. Special 1 has vegetable, and is just 6RMB for 20 dumplings. Special 2 is only 10RMB for 20, and has beef and vegetable. Welcome to the New Century Dumpling House. The address is at 268 Changjiang Road.The phone number is 65789027.
② New Century Dumpling House
Do you like dumplings?There are many kinds dumplings in our restaurant.The dumplings are large and delicious . We have two kinds of dumplings at special price —— 6 yuan per 20 vegetable dumplings ,10 yuan per 20 beef and vegetale dumplings.Welcome to New Century Dumpling House. The address: No. 268 ,Changjiang Road .Tel:65789027
③ New Century Dumpling House
At the New Century Dumpling House, we have all kinds of dumplings. They are big. And they are delicious. We have two great new specials. Special 1 has vegetable, and is just about 6RMB for 20 dumplings. Special 2 is only 10RMB for 20, and has beef and vegetable. We also have juice and dessert. Welcome to our house of dumplings to get your dumplings. We are at 268 Changjiang Road.The phone number is 65789027.
④ New Century Dumpling House
At the New Century Dumpling House, our dumpling house kind is very many. Is very big,too and delicious. We have two great specials now. Special 1 has vegetable, and is just about 6RMB for 20 dumplings. Special 2 is only 10RMB for 20, and has beef and vegetable. Our dumplings are very delicious. People wait in long lines for the delicious dumplings.
Come and get your dumplings today!
⑤ New Century Dumpling House
At the New Century Dumpling House, we have many kinds of dumplings. Every dumpling is very big. They are delicious, too. Now we have two great specials. Special 1 has vegetable, and is just about 6RMB for 20 dumplings. Special 2 is only 10RMB for 20, and has beef and vegetable. Welcome to New Century Dumpling House, and it is at 268 Changjiang Road. Please call 65789027 to order dumplings.
⑥ New Century Dumpling House
Would you like to eat some dumplings? At the New Century Dumpling House, we have all kinds of dumplings. They are all delicious. Today, we have two great new specials. Special 1 has vegetable, and is just about 6RMB for 20 dumplings. Special 2 is only 10RMB for 20, and has beef and vegetable. Welcome to my shop. The address is at 268 Changjiang Road. Please call me at 65789027.
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